Call it divine intervention, musical inspiration, or simply mockumentary-style comedy. McDonald’s India – North and East has launched a unique and humorous campaign, “Shakashaka,” transforming their popular Shake Shake Fries into a musical instrument. The campaign conceptualized by DDB Mudra Group centers around the story of Papaji, a “musically blessed gentleman” who discovers the potential of the Shake Shake Fries bag to produce vibrations of the cosmos.

Commenting on insights behind this latest campaign, Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said, “At McDonald’s, we believe every meal should be more than just delicious! Our Shakashaka campaign is designed to turn dining into an interactive, fun-filled moment where great taste meets excitement. With every sprinkle, shake and bite, you become part of the flavor adventure, making each meal uniquely yours. Get ready to shake things up and make every meal a celebration of flavor, fun and excitement! Through this campaign, we are hopeful of further strengthening our leadership in offering unique and memorable dining experiences to customers.”

Read more here.