adam&eveDDB West and Blue Moon Brewing Co. are turning those stuck ball moments into a reason to celebrate.

We invite you to keep an eye out for that ball wedged between the rim and the backboard – because when it happens, it not only perfectly resembles Blue Moon’s famous orange-garnished beer, but our partners will also be posting live on their Instagram – @bluemooncrewco – to give away a bounty of prizes for some lucky fans.

We are proud to work with Blue Moon in the ultimate celebration of college basketball’s best and most unexpected moments… and who wouldn’t want to celebrate with a perfectly orange-garnished beverage.

Read more about the work here.