McDonald's

MCDONALD’S HIJACKS ICONIC ’90S ARCHES HAIRDO TO CELEBRATE BARBER SHOP OPENING

NORD DDB | McDonald's

The Challenge 
McDonald’s Sweden hijacked one of the most prominent trends today and turned anyone with a sweet tooth for the 90s into their ambassadors, making people see the Golden Arches anywhere they went.

The Solution
The 90s are back with a bang! Literally. Once again, people are walking around with their bangs parted in the middle, just like Beckham, Carter and DiCaprio did thirty years ago. It just so happens that the iconic hairstyle looks a lot like another icon, one of the world’s most recognised logos – the McDonald’s Golden Arches.

So, McDonald’s Sweden and NORD DDB decided to hijack the ‘do and pay tribute to their ambassadors by opening the world’s first certified Golden M Barber Shop. Any hairstyle was welcome, but the virtual salon only had one iconic style on the menu, namely The Golden M.

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